Bengaluru-HQ integrated health and wellness start-up, cure.fit, announced Indian pace bowler Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport.
“Bumrah was a natural choice for us as he is an epitome of our brand traits of precision, performance and perfection,” said Gautam Kotamraju, Head, cultsport, in a statement.
Cultsport is the premium sportswear and shoe range from the integrated health and wellness start-up cure.fit. The brand has announced its association with India’s pace spearhead.
Bumrah, said, “I’m excited to be associated with a brand like cult sport, personally I really like the material and fit of the apparel. Their latest footgear collection also looks promising and I am looking forward to trying the same for my workout and running sessions.
“I am excited to associate with a brand like cult sport that is innovating in quality sportswear and footgear made for everyday active athletes like you and me,” he said.
Designed to perform, the brand offers apparel made with high-quality fabric blended with the latest technology to enable an athletic lifestyle. Featuring custom-designed collections like Vitals, Code, Signature and more, the t-shirts have an easy, relaxed fit that gives plenty of room to move and reflective print for high visibility in low light.