Marking as one of the biggest endorsement deals in the last few years, Gaming startup Mobile Premier League (MPL) has signed Indian National cricket team’s captain Virat Kohli as the Brand Ambassador of its brand.
According to sources the deal worth around Rupees 12 crore.
As a part of the sponsorship deal, Virat Kohli will take part in a number of Multi-series channel Marketing and promotional activities for the brand.
The gaming platform of MPL is the leading entity of the mobile gaming space which enables users to play a number of games competing against individuals or thousands of players in the tournaments. Online users can access a number of India’s most favorite mobile games on the platform, which hosts both tournament and one on one style player formats.
“eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL, that is making mobile eSports so accessible to Indians across the country” said Virat Kohli, Captain, India Cricket Team.
Commenting on their newly formed partnership Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”
Esports has been gaining momentum in the Indian market with the proliferation of mobile phones and affordable data plans. According to a Forbes report, the Indian mobile gaming industry is estimated to grow to over $1.1 billion and 600 Million users by 2020. Localized content, easy and affordable access and enablement of mobile payments have contributed to the rise of the sector.
Much like Virat’s innings, MPL too ensures there is always something exciting for users to look forward to, with new games being added every week. The games are designed in such a way that anyone can compete and win. Users can download the MPL App from mpl.live and join in on the action.