The India Today Group has launched a new gaming app So Sorry Gully Cricket  ideated from their famous ‘so sorry’ cartoon play. The app is featured by its award winning politoons as in their line of players.

The app which is a perfect fusion of sports and News has been launched just days ahed of Cricket World Cup. The gaming app was launched at FICCI FRAMES event in Mumbai in the presence of cricketing legend Sunil Gavaskar along with Sam Balasara, Founder Chairman, Madison Worldwide and Shashi Sinha, Chief Executive Officer, IPG Mediabrands.

Kalli Purie, Vice-Chairperson, India Today Group said, “We are really excited to announce the launch of the new game ‘So Sorry Gully Cricket’ at FRAMES in presence of such a distinguished audience. ‘So Sorry Gully Cricket’ is a unique game that portrays life and politics in a way that is interactive, real and interesting.  With India heading for Parliamentary elections the timing could not be more perfect. It’s a super example of an integrated use of technology and content.”

The newly launched app uses animated cartoon characters playing the sport of Cricket in Gullies which is quintessential in the Indian gully sport.

In this new format of cartoon gaming app, Users will be enable to make fun off top politicians contesting Lok Sabha elections. The gaming app is promised to deliver real treat to the users especially those who really love to talk about cricket and politics altogether. The gaming app features 85 matches and follows unique rules of gully cricket like under arm bowling and one bounce catch outs.

“Cricket is potentially a religion. We had a perfect ingredient in So Sorry characters and the fusion of the two will work for sure. You will recognise all the characters and sounds. It’s a treat to the ears as well,” said Alok Kejriwal, Founder and CEO of Games2win India Private Limited, who devised the app.


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