To make your home workouts easy and functional, HRX, India’s first homegrown fitness brand has recently forayed into the sports and fitness equipment category to offer home workout equipment. Designed to keep you fit and motivated, the range of home workout equipment will consist of dumbbells, kettlebells, yoga mats and skipping ropes. Being helm of Bollywood star, Hrithik Roshan and Exceed Entertainment, the brand is aiming to address the requirement of smooth and functional home workouts important to the consumers and push them to #KeepGoingWithHRX, especially when accessing gyms has been a concern amid pandemic.
The brand HRX was launched by Hrithik Roshan himself, with a vision to inspire others and motivate them to be the best version of themselves through fitness. The brand launched first on Myntra.com in November 2013 with its menswear range of athleisure clothing. The following years saw HRX achieving one milestone after another partnering with the MTB Himalayan Bike Race, sponsoring the FC Pune City, and launching products ranging from footwear to eyewear to various accessories. However, in 2017, HRX partnered with Cult.fit and then went on to launch the first-ever celebrity designed HRX workout across Cult centres in India.
The brand had also engaged with Flipkart in June 2020, to launch their very first range of audio devices, which are extremely well received. HRX’s audio range is a carefully curated range of products designed with a focus on the needs of the ‘active fitness enthusiasts’ and music lovers and aims to address connectivity, battery life, and other such features that are routinely found to be important to customers. In addition, through this launch, HRX brings its touch of style to the audio category by introducing uber-cool designs, trendy colours, and unmatched tech specs provided by Qualcomm.
However, strengthening this association further, in 2021 both HRX and Flipkart, come together again to launch HRX’s Sports and Fitness Equipment for home workouts. The availability of this equipment will not only support the needs of everyday athletes but will also motivate individuals who are looking for resources to start with the basics, within the comfort of their homes. By the end of 2021, HRX is also planning to enter the world of wearable tech.
Launched in 2013, HRX, was founded by owner Hrithik Roshan and Exceed Entertainment, offering a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.