MACH3 START

Gillette launches new MACH3 START featuring Hardik Pandya in a promotional TVC  

Marking their 20th year of successful range of men’s grooming and shaving products by the Proctor and gamble, Indian all-rounder Hardik Pandya has featured in a Television Commercial of the newly launched   Gillette’s ‘MACH3 START’.

In the wake of its last shaving range MACH3 Turbo and MACH3 original successful market,  Gillette India has launched Gillette MACH3 START and made 25 year old vibrant all-rounder Pandya its brand ambassador.

The newly launched razor comes with a 360° aqua-grip handle which renders an easy grip exclusively to all those youngsters who has just started shaving.

The TVC which starts with a title ‘Start with Attitude’ features Hardik Pandya who suggest to start your story referring every day work with sheer confidence.

 

P& G associate director and country category leader for shave care Indian sub-continent Karthik Srivatsan, said, “Gillette takes pride in launching the new MACH3 START which is designed for the millennials who want the added benefit of a secure grip for total control even in wet conditions during a shave. It is being introduced at a lower price point to be more accessible to young men and those who are just starting to shave.”

“It’s important that guys feel equipped to face every day with the right attitude and confidence,” adds brand ambassador Hardik Pandya. “I am excited to be the face of MACH3 Start, that not only takes care of the different grooming needs of the youth but also their preferred looks, different skin types and is also pocket-friendly.”

The MACH3 START with aqua grip claims to have blades stronger than steel making it perfect for rough beard.

The deal will further adds Hardik Pandya’s already enriched brand endorsement roster including e-payment brand Zaggle, lubricants brands Gulf Oil and, and recently added EUME backpacks promoting its flagship product- World’s first backpacks with in-built massager.




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