Frame Fitness, a revolutionary brand that offers a best in class pilates reformer, that is digitally controlled as well as at your home owned experience has started a presale starting today for a week starting today, November 8, 2021, with product arrival in the first quarter of 2022. Frame will feature proprietary technology, a lightweight wheeled frame and low-impact, full-body workouts taught by best-in-class instructors.

Frame Fitness is a brain child of Melissa Bentivoglio and and her husband, Lee Belzberg, who found the enormous growth of digital technology in fitness a suitable market to cash in and mint its potential. With major boom in the fitness industry and at-home demand has raised the bar for the company and its fitness brand ‘frame’ has been on the go for the enthusiasts.

“With presale now officially here, we’re beyond thrilled to bring Frame to Pilates enthusiasts and anyone looking for a premium, at-home, full-body fitness experience. There has been so much early excitement for the machine from consumers of all ages, body types and levels of experience,” said Bentivoglio. “Our community has rapidly grown in response to and in anticipation of what we’ve created, which is truly for everyone.”

Pilates reformer from Frame Fitness is an equipment suitable for all body types offering flexible on demand live classes outclassing the in-person classes. instructor expertly provides demo to all positions and exercises, striking off any possibility of ill-alignment leading to injury or damage.  Frame features exclusive access to interactive, self-paced and on-demand workouts, from classical instruction to cardio-infused modern Pilates to high intensity boot camp style classes as well as prenatal stretching.

Frame ($2,999 MSRP) will be available in North America, with presale at starting November 8th, 2021 at 10am EST (product arriving in the first quarter of 2022). All preorders for a limited time will become CORE members, receiving 25% off the machine as well as custom frame swag. The first 100 to preorder will receive an additional one year free subscription during the week of November 8th. Frameuses white glove services and arrives ready for use, requiring no setup.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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