Formula one has announced that it will launch its F1 TV over-the-top(OTT) streaming service in eight new markets for the 2019 season.
By the 18th of February this year, the F1 TV OTT (over the top) streaming service will be available in Cyprus, Denmark, Greece, Malta, the Netherlands, Norway, Portugal and Sweden with more territories to be added across the year. The F1 TV was launched last year only in collaboration with pay-tv Broadcaster Ziggo Sports which promised to promote the product as part of a three-year rights extension signed with the series last year.
Since its last year launching, the F1 TV has already reached in 59 territories across the world.
“Following the beta launch of F1 TV last year, our goal is to continue to enhance the product to include more markets, content and platforms,” said Frank Arthofer, director of digital, licensing and new business at Formula One. “Our ambition is to provide fans with a terrific product that allows them to personalise their viewing experience and deepen the insight available to them about the sport they love.”
The announcement came as Formula One confirmed that F1 TV would be broadcasting winter testing for the first time, with subscribers able to watch eight hours of live coverage from Barcelona each day, followed by a one-hour daily review show.
“By broadcasting testing for the first time, we are ensuring F1 TV Pro subscribers are rewarded with all the latest action from pre-season,” added Arthofer. Last week, Formula One reported that its viewing figures were up across both digital and TV platforms during the 2018 season, with its global cumulative TV audience growing to 1.758 billion.