Eleven Sports enters into the Japanese market with a new OTT service

Eleven Sports

The global Sports broadcaster Eleven Sports has launched an over-the-top streaming servicing entering into a new market of Japan. With this, it will be 11th market for the broadcasting service to venture.The Over- The-Top platform is going to show Japan’s minor league baseball competitions for free.

With the launching of new OTT platform of eleven sports which is scheduled to be on 16th of March, it will show live footage of Japan’s minor league baseball competition viz. local and western league of NPP farm league.

Eleven Sports after signing individual right deals with seven of the 12 playing teams of the league to broadcast their match live on its new platform. The list of teams includes Orix Buffaloes, Saitama Seibu Lions, Chiba Lotte Marines, Tohoku Rakuten Golden Eagles, Hanshin Tigers, Fukuoka Softbank Hawks and Yokohama DeNA Baystars will all be shown on the service.

Moreover, the platform also pledges to deliver digital content including highlights, match reports and news updates in the wake to increase the coverage of NPB Farm Leagues.

As a whole, the Japanese streaming service of Eleven will retain around 5000 live NPB Farm League game between the month of March and October this year. The coverage will be available for free on PC and Smartphones.

The Managing Director of Eleven in Japan, Suhyeon Cho said,” Baseball is hugely popular in Japan and we are very excited to in  bringing unprecedented coverage of the NPB Farm League to Fans across the country for free”.

“Some games from the league have been broadcast previously, but Eleven Sports will break new ground by streaming such a large volume of matches at a level never seen before. We are looking forward to working with the teams to grow the exposure of the NPB Farm leagues locally. We are also aiming to add further content to our service as we aim to build a compelling ad-funded model that serves local fans with local sport.”

“The launch of Eleven Sports in Japan marks the evolution of our digital strategy as we continue to explore new ways to make top quality sport accessible, and in this case, free for fans,” added Anouk Mertens, Eleven’s chief operating officer.

“This differs from the premium model that has been highly successful for Eleven Sports in several markets globally, but we are very confident that this innovative digital approach will be very appealing for fans and for commercial partners.”

With the entry of Eleven Sports in the Japanese Market, it will pose a direct threat to the DAZN for premium rights in the same market for the first time.




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