CSA adds more five years to New Balance sponsorship deal  

New Balance

Cricket South Africa and New Balance have announced the extension of the sportswear brand as the official Kit supplier to CSA for more five years.

With the announcement of the agreement, New Balance will relish  exclusive rights  to supply official team apparel and other allied products to Cricket South Africa Team. The contract starting this year will end till 2023.

The chief Executive of CSA, Thabang Moroe commented over this agreement and said,”‘It gives me great pleasure to announce that New Balance will be our official apparel and footwear supplier for a further five years, he added more,”It is confirmation that a significant global brand continues to have every confidence in our administration, our governance and our players for another considerable period of time.

‘New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.Their individual sponsorships include our own Dale Steyn, Temba Bavuma, Dave Miller, Wiaan Mulder, Vernon Philander, Imran Tahir, Chris Morris, and Junior Dala. I am sure these players would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in their successes. Comfort at the crease is a key ingredient for any successful international cricketer. The demands that Dale’s particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.

‘A key element of our new deal with New Balance is the greater contribution they will make to cricket development, and specifically to our fast-growing Community Hubs and Regional Performance Centre programmes.

‘New Balance is a perfect fit for our World No 2-ranked Test team and we look forward to a continuation of our fruitful and happy relationship over the next five years,’ concluded Moroe.




Bureau

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