Choice Privileges, the award-winning rewards program of Choice Hotels International, is extending its sponsorship of Trackhouse Racing for a second year, offering members exclusive access to the 2025 NASCAR Cup Series season. Expanding on last year’s success, the sponsorship will now include Ross Chastain, driver of the No. 1 Chevrolet, alongside Daniel Suárez, driver of the No. 99 Chevrolet.
Choice Privileges members can use their points to bid on once-in-a-lifetime race day experiences that will convert anyone into a racing fan. They’ll get a firsthand look at what it’s like to be part of the Trackhouse team, starting with an exclusive tour of the team transporter and pit road and a meet-and-greet with the drivers. After watching the final car adjustments in the team garages, members can watch part of the race in the pit box, sitting with the crew chief as they guide the drivers. They’ll also get to enjoy a meal prepared by the team’s traveling chef alongside crew members.
In 2024, the Trackhouse Racing experiences deepened customer engagement with Choice Privileges. Customers redeemed millions of points to bid on VIP experiences during the 2024 NASCAR Cup Series season, with nearly 90% using points earned through stays at Choice-branded hotels or through the Choice Privileges® Mastercard® and Choice Privileges® Select Mastercard®. Of all participants, nearly 80% were Choice Hotels Elite members. Members can earn Elite status for as few as 10 nights a year.
“As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories,” stated Nandika Suri, Vice President, Loyalty, Co-brand Credit Card and Partnerships at Choice Hotels International. “There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.”
As a season-long sponsor, Choice Privileges experiences will be available at all 38 NASCAR Cup Series races this year. Additionally, the Choice Privileges brand will take center stage as the primary paint scheme on Trackhouse Racing cars, with branded fire suits and team apparel featured at select races, including:
- Sunday, March 30 – Martinsville, Va. (race includes Ross Chastain)
- Sunday, May 11 – Kansas City, Kan. (race includes Daniel Suárez)
- Sunday, September 7 – St. Louis, Mo. (race includes Daniel Suárez)
- Sunday, October 5 – Charlotte, N.C. (race includes Daniel Suárez)
“We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base,” stated Justin Marks, Founder and Owner of Trackhouse Racing. “We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.”
Through Choice Privileges, members can access over 7,100 hotels in 46 countries and territories, including 1,000 luxury and upscale, full-service properties. This encompasses brands like Radisson and Cambria and partners including Westgate Resorts, Preferred Hotels & Resorts and Penn Gaming.
Travelers can earn more points faster by signing up for the Choice Privileges® Mastercard®, which offers 40,000 bonus points when you spend $1,000 in purchases within the first three months. Card users can also earn 5X points on stays at participating Choice Hotels properties, 3X points at gas stations, grocery stores, home improvement stores and on phone plan services. They can also sign up for the Choice Privileges ® Select Mastercard ®, which offers 60,000 bonus points when you spend $3,000 in purchases within the first three months. In addition, they can earn 10X points on stays at participating Choice Hotels properties, 5X points at gas stations, grocery stores, home improvement stores and on phone plan services. Terms apply.
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