- During every Coach’s Challenge, Chipotle will challenge fans to find a hidden keyword in a post on X for the chance to win a free entree
- In response to basketball fans’ frustration with lengthy replay reviews, “Chipotle Instant Freeplays” keeps the momentum going even when the game comes to a halt
A new promotion named “Chipotle Instant Freeplays” was introduced by Chipotle Mexican Grill in advance of the 2025 men’s professional basketball championship series.
How It Works
- Whenever there is a Coach’s Challenge during the live broadcast of certain games in the 2025 men’s professional basketball championship series, @chipotletweets will share a post on X for fans to “review.”
- Fans will be challenged to uncover a keyword hidden in the post.
- The first 5,000 fans who text the keyword to 888222 will win a free entrée.
Every game, each team is allotted one Coach’s Challenge, which can be used to evaluate a player’s personal foul, an out-of-bounds penalty, a goaltending infraction, or a basket interference violation. A team will be given a second challenge if their first one is successful. Social media is a common place for basketball fans to complain about replay reviews that are overly lengthy.
“Having the game come to a halt and watching referees review a play over-and-over again is rarely enjoyable,” stated Chris Brandt, President, Chief Brand Officer. “We want fans to have fun throughout the game, so we are offering a chance to score free Chipotle during Coach’s Challenge reviews.”
Real Food For Real Basketball Fans
Chipotle established its Real Food for Real Athletes platform to help athletes across all levels perform their best with proper nutrition through real ingredients. For years, Chipotle has provided Real Food for Real Fans during basketball’s highest level of competition in June. The brand aims to bring together fans from opposing teams with the universal appeal of free Chipotle. “Chipotle Instant Freeplays” builds on the brand’s successful “Free Throws, Free Codes” and “Freepointer” campaigns over the last two years that dropped free entrée codes for free throws and three-pointers made.
This promotion is not affiliated with or authorized, endorsed, or sponsored by the National Basketball Association, any of its affiliates or any NBA team or personnel or X.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
