rohit sharma

CEAT Ltd and Rohit Sharma rekindle their long-partnership with more 3 years

Extending its trust over the world’s most hard-hitting batsman of Indian cricketer Rohit Sharma, Indian tire Manufacturer CEAT Ltd. has signed him for more three years till 2021.

Rohit Sharma, who is known for his invincible international cricket record of hitting three double centuries which is still hard nut crack for major cricket batsmen.

The deal has been rekindled in the wake of Sharma’s still lot more powerful innings are yet to come. As part of the deal, Rohit Sharma will be seeing playing all formats of games carrying the Brand Logo’s image CEAT insignia.

Owing to Sharma’s consistent performance across all formats of games, he has also posed as subsidiary captain for the Indian national cricket team devoid of incumbent captain Virat Kohli and subsequently comes up with solid series winning moment. In addition to that, Rohit has also played Major roles in wining IPL trophy for Mumbai Indians in his 2013, 2015 and 2017 editions of the money fueled league.

Commenting on the partnership, Anant Goenka, Managing Director, CEAT Limited said, “We are proud to extend our relationship with Rohit Sharma who has been a stand out performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand CEAT and we are extremely happy with this long term association.”

On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT.  I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.”

CEAT Ltd. has quite steadfast relationship with cricket which also includes partnership with IPL where the brand handles Strategic Time Out Segment and the CEAT cricket ratings which further recognizes rising talents for their exceptional performance on the field.

Now, with the sealing of the CEAT deal other Indian players will also join Sharma including Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur who have also signed the tyre brand endorsing the brand image.




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