The music and tech brand Beats has signed a major multi-year partnership deal with the National Basketball Association (NBA) which will make the Apple-owned company an official headphone, wireless speaker & audio partner of the NBA, WNBA and USA Basketball as well as NBA development system the NBA G league.
The deal which comes into effect by the next month will mark apple owned headphone company first major sports league which can spearhead more marketing opportunities for apple sponsored artists.
The new comprehensive marketing and merchandising partnership will further allow the music and tech brand to further extends their rosters of NBA stars which include LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.
The Music and tech brand co-founded by Dr. Dre and Music producer Jimmu Lovine, plans to take the partnership at the middle of 10-year anniversary celebrations.
Commenting on the deal, Luke Wood, President of Beats by Dr. Dre said: “The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on.
“This partnership with the NBA is the perfect alignment for Beats . It feels like coming home.”
NBA Commissioner Adam Silver said: “Beats revolutionised the music industry and has become one of the most innovative and culturally influential brands in the world.
“Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”
Beats ambassador and six-time NBA All-Star James Harden also commented, sayng: “I always want to be the best and work with the best. That’s why I joined the Beats fam – they have the best headphones and they made them a style icon when no one else thought of electronics that way.
“Whether I’m traveling, working out or decompressing after a game, I can’t imagine listening to anything without them. Beats loves basketball and always works to tell the stories of their favorite players. I’m excited to see what they do with the NBA.”
As part of the deal, Beats will provide product to players and activate during marquee events including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm, and USA Basketball men’s and women’s national team exhibition tours.
Beats will also collaborate with and establish separate deals with NBA teams and launch a line of its audio products for fans around the world including NBA team-branded headphones.