In order to tap the huge fan following of a hit television series Game of Thrones, adidas has introduced a limited edition of running shoes inspired by the iconic houses and characters of the famous series just days ahead of its final and eighth season.
The German sports wear major adidas incorporated several recognizable themes of the series in their six limited edition Ultraboost shoes, each pair is designed to depict the characteristics, colors and detail of the heroes and villains to which they refer.
The designers of the running shoes get their inspiration from the series’ famous houses or group of characters including- the Night’s Watch, the White Walkers, House Targaryen, the Targaryen’s dragons, House Stark, and House Lannister.
The limited edition from adidas, adidas x Game of Thrones Ultraboost’ is going to hit the market on 22nd March at selected stores.
It should be noted, ‘GOT’ as it is short termed so, hit the televisions’ screen in 2011 and within a short span of time, has emerged as the most watching and thrilling series, bagging a huge mass of fans.
Alberto Uncini Manganelli, General Manager adidas Running, said, “Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration.”
According to Jeff Peters, Vice President of Licensing and Retail, HBO, the line will resonate with athletes, sneaker heads, and fashionistas and Game of Thrones fans alike.