24 Hour Fitness unveiled Results Your Way, a new initiative aimed at giving members more individualized, adaptable, and significant exercise experiences in the upcoming year.
Based on decades of practical experience serving millions of members, Results Your Way illustrates a straightforward truth observed daily in 24 Hour Fitness locations: everyone’s definition of progress is unique. Instead of offering a single route or result, 24 Hour Fitness is creating a setting where members are encouraged to pursue outcomes that fit their individual objectives, timetables, and beginning points.
“At 24 Hour Fitness, we go beyond access and equipment,” stated Miia Suortti, Vice President of Marketing at 24 Hour Fitness. “Our members are focused on results, but they want a fitness experience that fits their lives, goals, and starting points. Results Your Way reflects our commitment to providing the tools, support, and flexibility to help them move forward on their own terms.”
“What we see consistently is that results happen when fitness adapts to the individual,” stated Raphael Konforti, Senior Director of Fitness Business and Operations at 24 Hour Fitness. “Some members want structure; others want freedom, and most need a mix that changes over time. What doesn’t change is how much results matter in keeping us consistent. We want to meet people where they are and help them build progress in a way that feels sustainable and motivating.”
Members will enter a 24 Hour Fitness club in 2026 and find themselves in a more deliberate and guided workout atmosphere. General managers will be certified in personal training in addition to all fitness personnel, guaranteeing that professional advice is easily accessible. To accommodate members of various fitness levels, more than 40 clubs across the country have undergone significant renovations and now have larger layouts and better equipment.
Dozens more sites are adding the already popular Recovery24 area, which provides a dedicated space to assist members in preparing, performing, and recharging with a suite of recovery-focused resources, to further support members’ overall wellness. Additionally, 24 Hour Fitness has opened the first of several Reformer24 private studios that offer a combination of on-demand and expert-led training. For a far lower price, members can enjoy the same advantages of full-body training, balance, and core strength as traditional reformer Pilates. Members are more prepared than ever to know what to do and how to maintain consistency when combined with individualized training via the 24GO app. Whether they are just beginning or building on a lifetime of fitness, these changes collectively give members the encouragement, adaptability, and self-assurance to achieve outcomes in a way that suits their lifestyle.
In 2026, several placements will be shown out of home in addition to radio broadcast channels and in-club executions, reflecting Results Your Way for both present and potential members. Creative will be tailored to reflect improved club experiences and renovated gyms in important areas, such as Southern California, emphasizing the value of individualized support and individual outcomes.
Results Your Way is a reflection of how 24 Hour Fitness keeps changing with its members, fostering an atmosphere that prioritizes progress over pressure and consistency over perfection. Through more obvious coaching, more understandable direction, and areas created to assist them, members will sense this change, which will further the company’s dedication to assisting each member in achieving outcomes in a way that seems individualized, achievable, and long-lasting.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
