A strategic partnership was announced today between Cameo, the premier digital marketplace that connects talent, fans, and brands, and Pro Athlete Community (PAC), the first-of-its-kind community created exclusively for pro athletes to navigate life beyond sports. PAC is made up of over 1,500 professional athletes. The two organizations have joined up to develop PACfluence, powered by Cameo, a new platform that will allow sponsors to engage athletes at scale for their campaigns and PAC members to create new revenue streams.
Only the most well-known sportsmen have always had access to brand partnerships, although many professional athletes have enormous impact both online and in their local communities. This collaboration changes that equation. With the help of Cameo, PACfluence will give athletes of all degrees of prominence the chance to develop their own brands, make money off of their influence, and participate in marketing initiatives that effectively and authentically connect with consumers. Cameo and PAC will work together to establish chances for PAC members and brands to form genuine and significant alliances that are advantageous to both parties.
“For too long, thousands of pro athletes with meaningful influence have been overlooked by traditional brand deals,” stated Chip Paucek, co-founder & CEO of Pro Athlete Community. “Through our partnership with Cameo, we’re democratizing access and giving our members the chance to create sustainable income through notable brand deals while building their personal brands. That’s what PACfluence is all about.”
This collaboration gives marketers the chance to collaborate on a single campaign with dozens or even hundreds of professional athletes, which is a very unique opportunity. This enables unparalleled market reach, trustworthiness, and genuine community involvement.
“Cameo has always been about creating authentic connections, and our partnership with Pro Athlete Community is a natural extension of that mission,” stated Steven Galanis, Founder & CEO of Cameo. “I have seen with my own eyes the power of what PAC does and how incredible this organization is. We couldn’t be more excited to power PACfluence and help athletes tap into their influence while providing brands with a scalable and authentic way to tell their story.”
This cooperation also demonstrates Cameo’s longstanding friendship with PAC. Cameo CEO Steven Galanis, who has attended several PAC events and interacted with members, first sparked the concept for this collaboration. The dedication of both organizations to helping professional athletes both during and after their competitive careers highlights how their missions—empowering competitors, strengthening communities, and generating new economic opportunities—align.
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