Sports data provider Odditt announced the official launch of Betflow in the United States. This next-generation sports betting discovery platform combines deep analytics with an entertaining, user-friendly interface.
Betflow, which was created by a group of data specialists and sports lovers, assists users in examining wagers by presenting tailored options that fit each bettor’s preferences, risk tolerance, and interests.
“Sports betting shouldn’t be intimidating or time-consuming,” stated Oddit CEO and Founder Matt Bresler. “With Betflow, we’ve made building your bets as exciting as watching the game itself. You can discover bets through stats, trivia, mascots, or even emojis. And everything connects back to real data.”
Betflow, which is powered by Odditt’s proprietary data feeds, uses contextual trends, decades’ worth of historical statistics, and real-world variables, such as player relationships, weather, coaching histories, and rivalries. The program is intended for both casual and analytical gamblers and covers more than 100 leagues worldwide, including more than a dozen women’s leagues.
Features That Make Betflow Stand Out
- Fun Flows: Discover bets through entertaining facts about teams and players—mascots, jersey numbers, birthdays, and more.
- Fact Flows: Interactive stats and visuals showing how teams and players actually perform in key conditions—weather, rivalries, home games, and more. Understand the “why” behind every bet.
- Trend Blender: Select a player or team, choose the factors you think impact performance (weather, facing former coaches, days of rest, etc.), and instantly see how they have performed in those exact scenarios. You can see your theories, which are backed by data, in seconds.
- Fun Factory: Create real parlays and bets instantly using your favorite emojis.
- Personalized Discovery: Hundreds of thousands of new bets and parlays daily, tailored to your preferences.
- Seamless Action: Connect directly to top sportsbooks and place bets in just a few taps.
“Betflow brings emotion and insight together,” stated Odditt Co-Founder and Chief Technology Officer Elaine Milardo. “Our goal was to design something that speaks to every type of bettor—whether you’re driven by numbers or narratives. The experience is personal, fast, and surprisingly fun.”
Betflow is currently accessible in the United States and will shortly be extended to other markets. Users can begin with a free plan that offers whimsical bet discovery, or they can upgrade to full access to Betflow’s patented data-powered stat-driven betting research, as well as custom parlay and bet-building capabilities.
In order to boost Betflow’s expansion, Odditt has started a fresh seed fundraising round with thousands of early users and significant industry interest.
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