The main sports nutrition brand of Iovate Health Sciences International Inc. (“Iovate”), MuscleTech®, will be on display at Joe Weider’s Olympia Fitness & Performance Weekend, which will be held in Resorts World Las Vegas from October 9–12, 2025.
For almost thirty years, bodybuilders, fitness enthusiasts, and athletes have trusted the MuscleTech® brand. On October 10 and 11, the company will exhibit its newest collection of cutting-edge performance supplements at Booth #1310 at the Olympia Expo.
“Olympia Weekend is more than just an event – it’s an opportunity for Iovate to connect with customers and partners from around the world while expanding the MuscleTech® brand,” stated Nick Rini, Chief Commercial Officer, Iovate Health Sciences. “We also see Olympia as a celebration of wellness, determination, and community. At Iovate, we’re proud to fuel that journey with MuscleTech® products built on science and innovation, inspiring active lives through nutrition and wellness for a healthier tomorrow.”
Iovate’s dedication to innovation, scientific brilliance, and the ongoing development of sports nutrition is highlighted in this year’s display. Participants will get the chance to interact with sponsored athletes and fitness influencers that exemplify the MuscleTech® brand’s performance-driven attitude, meet the team behind the brand, and hear about new product innovations, such as the company’s new bioactive oral peptide formulations.
The new bioactive oral peptides and other MuscleTech® products are sold nationwide at GNC and Vitamin Shoppe.
MuscleTech®, one of the most well-known brands in sports nutrition, keeps up its leadership with innovative formulations and clinically studied components that support athletes of all skill levels in reaching their performance objectives.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
