On World Hearing Day, March 3, 2026, Amplifon, the world’s largest provider of hearing care services and solutions and the parent company of the US brand Miracle-Ear, will launch a number of programs in different nations to raise awareness, educate people, and promote hearing health prevention. The events will happen across the US, Canada, Australia, Latin America, Italy, and France.
The Amplifon Group has planned special events to reach and inform more and more people, in addition to the free tests that are available every day at its 10,000 audiological centres in the 26 countries where it does business. Amplifon and Miracle-Ear will promote hearing health in the US by offering free hearing tests in Minneapolis, at the Group’s US offices, and within the Mall of America, which is one of the biggest malls in the country. It has also set up training sessions for workers in the US, Canada, and Latin America. Thanks to cooperation with the local pharmacy company, HealthSave, the testing will also take place in Melbourne, Australia.
The Group planned a day for staff and partner companies at its two global and national headquarters in Milan, Italy. It would include training sessions and hearing exams utilising OtoKiosk, Amplifon’s own technology, for certified audiometric testing via iPad. People from Chora&Will Media, an Italian podcast production firm, will also be involved in the project in Milan. Amplifon, Udito Italia Onlus, and the World Health Organization (WHO) also worked together to promote the Hearing Marathon, which took place on February 27 at Palazzo Montecitorio in Rome, Italy. In France, the Group will also do things to raise awareness. They will give free hearing exams at their offices in Paris and at their headquarters in the 15th arrondissement of Paris.
Lastly, Amplifon will support the global social media campaign “Everyday Hearing Tests,”, which is all about the emotional importance of sounds. It will remind us that getting our hearing checked is the key to staying moved by the world around us. Amplifon, Small, and Accenture Song Italy worked together to make the campaign, which will be online from March 3rd until Hearing Awareness Month in 17 countries, including the US, Canada, Australia, Italy, Spain, Germany, and France. Amplifon will also work with the Italian agency BRV7 to post a video on its official social media accounts to promote hearing care as a healthy habit that should be a part of everyone’s everyday life.
The WHO set up this event as the main way to raise awareness about hearing loss and the stigma that comes with it. This is an essential promise, especially since the WHO says that more than 1.5 billion people live with hearing loss right now (and that number is anticipated to rise to 2.5 billion by 2050). Also, more than 1 billion young people under 35 are at risk because they are exposed to too much noise.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
