The highly scalable Indoor Simulator Lounge location is now the primary focus of GolfSuites’ considerable new capital investment and short- and mid-term development and franchising strategy, according to the company’s announcement. GolfSuites is a pioneer in golf entertainment. Designed for real nationwide viability, the weather-immune Indoor Simulator Lounge gives a top golf entertainment experience 365 days a year, regardless of climate or season. Compared to conventional outdoor driving-range venues, the new concept significantly lowers construction costs, construction schedules, and ongoing running costs while producing stronger, more consistent financial results.
Key advantages of the Indoor Simulator Lounge include:
- Faster build-out and speed-to-market
- Significantly lower development and operating expenses
- Consistent revenue streams unaffected by weather
To expedite the national rollout, GolfSuites has hired one of the best franchise consulting firms in the country and is aggressively preparing the Indoor Simulator Lounge for wider franchising.
“This pivot reflects our commitment to delivering the strongest possible return for our investors and future franchise partners,” stated Gerald Ellenburg, Chairman of GolfSuites. “The Indoor Simulator Lounge combines the fun and social atmosphere guests love with economics that simply work better in today’s market, and it works everywhere. We’re excited to bring this next-generation golf entertainment concept to communities across America.”
The company will continue selective growth of its popular outdoor driving range entertainment facilities, now operating profitable locations in Lubbock, Texas, and Baton Rouge, Louisiana. Future outdoor projects will only be undertaken in weather-friendly, highly targeted locations where the company’s efficient 28- to 40-bay “Express” structure works best. GolfSuites is now planning to file FDDs over the next months in order to consider franchise applications.
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