- OIKOS announces a new global partnership with tennis star Carlos Alcaraz, a five-time Grand Slam champion known for his explosive strength, dynamic movement, and relentless drive.
- The partnership brings to life the brand’s mission to fuel strong routines with high-quality protein offerings that help power performance on and off the court.
- The multi-year collaboration will begin with a social-first reveal timed to U.S. tennis’ biggest moment this August, followed by the release of limited-edition OIKOS x Alcaraz drop kits – featuring select co-branded strength gear.
Carlos Alcaraz, the five-time Grand Slam champion and professional tennis player, is joining OIKOS®, America’s top high-protein yogurt brand, as a worldwide brand ambassador for a multi-year partnership. Alcaraz, who is well-known for his explosive power, unwavering commitment, and unrelenting drive, is collaborating with OIKOS to demonstrate how a foundation of exercise, healthy habits, and balanced nutrition, combined with the brand’s assortment of delectable, protein-rich options, can help fuel your individual strength journey.
OIKOS is aware that strength is a result of perseverance, discipline, and fuel, which is why Alcaraz is a perfect fit. Strength is the foundation of his game, whether it’s his will to win after a protracted rally or his ability to execute the ultimate drop shot. Alcaraz uses wholesome, high-protein foods to fuel his grit and maintain his competitive edge, and OIKOS is here to help you maintain your strength as well. Because we believe that “stronger makes everything better,” OIKOS recognizes your strengths and can provide a protein-rich punch when you need it most.
“Strength is an important factor to me, both on and off the court. But it’s not just about how I train – it’s about how I fuel my body,” stated Carlos Alcaraz. “That’s why I’m proud to partner with OIKOS. Its high-quality protein is one of the things that helps me maintain my strength.”
“At OIKOS, we’re committed to fueling all kinds of strength – not just for elite athletes like Carlos Alcaraz but for anyone showing up and giving it their all,” states Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. “Alcaraz embodies the OIKOS spirit with his grit, resilience, and energy, and we couldn’t be more excited to welcome him to the team.”
A fan-favorite muscle healing tool, OIKOS-branded socks, sweatbands, tennis balls, and a co-branded tennis bag and hat featuring Carlos Alcaraz’s signature are among the items in the ultimate “drop kit” that OIKOS has put together to commemorate the relationship. In time for one of the most significant events in U.S. tennis, the kits will make their social media debut in August. Alcaraz will release more in 2026.
To be entered for a chance to win one of five exclusive OIKOS x Alcaraz Signature Drop Kits:
- Follow @Oikos on Instagram.
- Comment on the sweepstakes post from the @Oikos Instagram account during the promotion period.
- Include the hashtag #OIKOSDropKitEntry and tag a friend in your comment.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
