The next evolution of Knob Creek® Bold Picks, a season-long recognition of the daring choices fantasy football fans are making in their quest for victory, proudly reunites with legendary quarterback and two-time champion Eli Manning as fans prepare for the 2025–2026 football season. Knob Creek® is a founding spirit of the James B. Beam Small Batch Bourbon CollectionTM and a leader in American Whiskey.
Eli Manning and Knob Creek® are teaming up again to celebrate the season with a new limited-edition product, Knob Creek® Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch, which will be available nationally in time for the postseason.
“As football fans and bourbon makers, we respect the confidence it takes to win – on the field and at our distillery,” stated Freddie Noe, Eighth Generation Master Distiller. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek® Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek®.”
To assist fans stand out on gameday, Manning will make a comeback with his own predictions and advise as the season heats up. ‘Eli’s Gameday Old Fashioned’ with Knob Creek® 9 Year Bourbon is a pour to enjoy from draft day to the big game, and fans can follow Eli’s daring selections on Instagram @KnobCreek throughout the season.
The social and digital advertising strategy for the Bold Picks campaign focuses on the locations where fantasy football aficionados congregate. Knob Creek® will be available to enhance and amuse their fan experience, whether it be through the YouTube channels and social influencers they follow for lineup advice, their Reddit fantasy football forums, or the websites they shop at like Instacart and Fanatics.
“I appreciate a bourbon that delivers full, bold flavor – that’s why Knob Creek® is my go-to pour and a great partner for another round of bold picks,” stated Manning. “To kick off the fantasy football season, I’ll be sharing advice for fans’ fantasy drafts and raising a glass to those who stand by their convictions.”
To win the ultimate viewing party at the James B. Beam Distilling Co. in Clermont, KY, fans can enter the Bold Picks Sweepstakes and make their own picks and payouts this season. An exclusive Knob Creek® Big Game experience will be given to one lucky winner and their fantasy league, or eleven friends. To help fans get ready for their fantasy draft parties, Knob Creek® Old Fashioned Kits and other Daily Instant Win prizes will be given out during the preseason.
Disclaimer:
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
